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Popularization-readiness scorecard — does the front door convert?

The sibling scorecards grade fak through one lens each: agent-readiness asks whether an AI agent can adopt fak, persona-readiness whether each of the top-10 humans who land on fak is served. This one asks the popularization question the concept-popularization epic exists to answer (dimension K, adoption measurement): when a first-time visitor lands on fak’s front door — the README, the five-concepts framing, the install one-liner, the social-proof surfaces, the first runnable command — does that door actually convert them, stage by stage, or does it leak them? The door is modeled as an ordered conversion funnel (land → orient → trust → install → act); every number below is re-derived from tools/popularization_readiness_scorecard.data/ by tools/popularization_readiness_scorecard.py and cross-checked against the real tree, so no verdict is hand-typed: to stop a stage leaking you ADD the real affordance.

Regenerate: python tools/popularization_readiness_scorecard.py --markdown-dir docs/popularization-scorecard.

Headline

Metric Value
Coverage 100.0% (5/5 funnel stages positioned)
Popularization-debt 0 (affordance/honesty 0 + coverage 0)
Composite score 100.0/100 (grade A)
Stages converting 5 of 5
Hard affordances present 25 / 25
As of 2026-07-18 (fak v0.41.0)

Read this right. The score grades how complete and honest the funnel map is — every declared stage positioned, every conversion verdict matching the affordances actually on disk. A missing affordance is a real leak you ADD; an overclaimed verdict is the defect this catches.

The funnel at a glance

Regenerate this chart in the terminal with python tools/popularization_readiness_scorecard.py --chart.

popularization-readiness chart — 5 funnel stages · score 100.0/100 (grade A) · popularization-debt 0

verdict ladder (count of stages, best -> worst):
  ★ converts            ████████████████████████████ 5
  ● mostly-converts     ···························· 0
  ◐ partially-converts  ···························· 0
  ○ leaks               ···························· 0

the funnel (in order — where a visitor lands, and where they leak):
  ★ act       ████████████████████ 5/5  Act — the first win
  ★ install   ████████████████████ 4/4  Install — get the binary
  ★ land      ████████████████████ 4/4  Land — first glance at the README
  ★ orient    ████████████████████ 5/5  Orient — the five concepts, named and reachable
  ★ trust     ████████████████████ 7/7  Trust — the proof a skeptic needs

coverage  [████████████████████████████████] 100.0%  (5/5 funnel stages positioned)

legend: ★ converts   ● mostly-converts   ◐ partially-converts   ○ leaks

The conversion ladder

Verdict Means
★ converts every hard affordance this stage needs is present — the visitor advances
● mostly-converts ≥ 75% of the hard affordances present — a small leak
◐ partially-converts ≥ 40% present — the stage is half-built
○ leaks < 40% present — visitors drop here

The funnel stages (best-converting first)

  Verdict Phase Effort Affordances Stage — the job that must happen to advance
converts act glance 5/5 Act — the first win — Run one offline command and see a labelled result (a cost/quality delta, a DENY verdict), backed by a quickstart from clone and a demo doc that shows what else to run.
converts install skim 4/4 Install — get the binary — Get fak with one command that resolves — a go install one-liner (module at the repo root) or a prebuilt archive — with a fuller install doc for the other platforms.
converts land glance 4/4 Land — first glance at the README — In one glance, understand what fak is and see that it does something real — an identity line, a headline number, a runnable first command visible above the fold.
converts orient skim 5/5 Orient — the five concepts, named and reachable — Find the five core concepts named in plain language, each reachable from a front-door surface — so the visitor can re-explain fak to a colleague a week later.
converts trust read 7/7 Trust — the proof a skeptic needs — See that the claims are backed (a benchmark authority, an honesty ledger where every claim carries a status tag), understand how fak differs from what they already run, and confirm it is real open source.

Per-KPI (popularization-debt = affordance/honesty of the stages that exist)

Group KPI Score Debt Detail
well-formed stages_well_formed 100 0 all 5 funnel stages well-formed
reality affordances_present 100 0 25/25 hard affordances present (100%)
honesty verdict_honest 100 0 every verdict matches its affordance evidence